Concrete Storm

An Augmented Reality Artwork 

CONCRETE STORM IS A COLLABORATION WITH ARTSY AND MICROSOFT HOLOLENS

DRIFT has been selected by Microsoft, in collaboration with Artsy, to create the first mixed reality (augmented reality) art piece for the Microsoft HoloLens. The work, titled Concrete Storm, was presented at the 2017 edition of the Armory show in New York.

On first impression, visitors experience solid forms, which draw on minimalist motifs and underscore the stable properties of concrete. While wearing the HoloLens, viewers enter a mixed reality, enlivened by responsive holograms that augment the physical environment of the installation.

With Concrete Storm,  DRIFT explores the layer between the parallel worlds, whereby the real and the virtual worlds co-exist. People’s attention is now constantly divided between these two worlds in which they coexist. The artists believe that combining these two seemingly separate worlds they can study the unlimited possibilities of the unstoppable evolution. Concrete Storm expands the boundaries of the digital world, freed from screens, and integrated into the fabric of physical existence.

Concrete Storm is the first mixed reality work merging the ‘real’ and the digital world in partnership with Microsoft HoloLens.

Read more: 
Studio Drift Founders Lonneke Gordign and Ralph Nauta Discuss Design and Drifter
Move Over, Virtual Reality—a New Artistic Medium Is about to Emerge