At 10 p.m. on the evening of 5 May, Liberation Day in the Netherlands, the performance art installation Franchise Freedom flew above the River Maas in Rotterdam to celebrate our freedom. At the initiative of usand art organisation Mothership, an impressive swarm of 300 drones will use the sky as their canvas in a flying ode to freedom and as a tribute to everyone working day and night to ensure the freedom and health of others. Franchise Freedom flies to highlight the importance of two important principles of humankind, health and freedom, and help bring us together.
Humankind is currently facing the biggest global crisis of our generation. Our individual and collective freedom has never been tested so seriously since the Second World War.
Ralph Nauta, artist DRIFT: “COVID-19 makes it abundantly clear that we as people depend on each other. The future only has value if we can rebuild this, together and sustainably, based on a greater, collective interest.”
Franchise Freedom, art artwork by DRIFT
Produced by Drone Light Labs
Made possible by art organization Mothership, Stichting Droom en Daad en Gemeente Rotterdam
Music: Ab Ovo composed and performed by Joep Beving
Special thanks to:
Mothership
Stichting Droom en Daad
De Rotterdam. Make it Happen merkalliantie
Nomobo
Mojo
Pace Gallery
Therme Art Group
Gemeente Rotterdam
Erasmus MC
Nationaal Comité 4 en 5 mei
Port of Rotterdam
Joep Beving
Ossip van Duivenbode
Ministerie van Verkeer en Waterstaat
Kortman Art shippers
Hotel New York
Nhow hotel
De Rotterdam
Rotterdam partners
Skytools
Xinix films
Remy Cadier
Rutger Groenhuijsen
Veiligheidsregio Rotterdam
LRS Solutions BV
Stadsbeheer